Paperworld & Gift & Lifestyle Middle East: Where Creativity Meets Commerce — Powered by Zeyra Events

Every year, Paperworld Middle East and Gift & Lifestyle Middle East transform the Dubai World Trade Centre into a vibrant showcase of design, innovation, and retail magic. From premium stationery and office supplies to curated gifts, home décor, and lifestyle products, these twin exhibitions attract thousands of buyers, distributors, and brand creators from across the region.

But in a marketplace where presentation is everything, exhibitors need more than just products — they need presence. That’s where Zeyra Events steps in.

Booth Builds That Tell a Story

At Paperworld and Gift & Lifestyle, the booth is your brand’s first impression. Zeyra Events helps exhibitors craft immersive environments that reflect their identity and captivate visitors:

• Modular Booth Designs tailored to product categories — from minimalist setups for luxury pens to vibrant displays for gifting collections

• Rapid Build Execution with pre-event coordination and onsite supervision

• Integrated Branding Assets including signage, QR codes, and digital touchpoints for lead capture and engagement

Whether you're a boutique brand or a global distributor, Zeyra ensures your booth stands out in a sea of creativity.

Staffing That Elevates Every Interaction

These exhibitions thrive on personal connection. Zeyra Talent — the dedicated staffing and celebrity sourcing arm of Zeyra Events — provides:

• Multilingual Hostesses trained in product presentation, visitor engagement, and lead qualification

• Lifestyle Models who enhance product storytelling and elevate brand aesthetics

• Brand Ambassadors who embody your brand’s tone and guide visitors through your offerings with charm and clarity

From managing sampling stations to hosting VIP walkthroughs, our talent ensures every moment is polished and purposeful.

Content That Captures the Experience

In an industry driven by visuals, Zeyra’s media team helps exhibitors turn their presence into lasting content:

• Professional Photography for catalogues, social media, and press coverage

• Cinematic Videography capturing booth walkthroughs, product demos, and visitor reactions

• Real-Time Content Delivery for brands that want to post while the buzz is still fresh

We don’t just document your booth — we amplify your brand story.

Why Zeyra Events Is the Go-To Partner

• Dubai Expertise: We know the venue, the audience, and the pace of these exhibitions inside out

• Scalable Solutions: From solo booths to multi-brand showcases, we tailor our services to your goals

• End-to-End Support: From pre-event planning to post-event analytics, Zeyra Events is your strategic partner every step of the way

Paperworld and Gift & Lifestyle Middle East aren’t just trade shows — they’re brand-building platforms. With Zeyra Events and Zeyra Talent by your side, your booth becomes a destination, your team becomes an experience, and your brand becomes unforgettable.