Gulfood Dubai: The Global Stage for F&B Innovation

Every year, Dubai becomes the heartbeat of the global food and beverage industry with the arrival of Gulfood—the world’s largest annual F&B sourcing event. Hosted at the Dubai World Trade Centre, this iconic exhibition draws over 6,500 exhibitors and 150,000+ visitors from 190+ countries, transforming the city into a melting pot of culinary innovation, trade, and opportunity.

What Makes Gulfood a Must-Attend?

Gulfood isn’t just a trade show—it’s a launchpad for global F&B trends, a marketplace for billion-dollar deals, and a networking nexus for industry leaders. With a focus on sustainability, food tech, and future-forward solutions, the event spans 24 halls and features:

• 11 curated sectors: From beverages and dairy to meat, organic, and world food.

• Live culinary showcases: Featuring Michelin-starred chefs and global tastemakers.

• Innovation Awards & Conferences: Spotlighting disruptive ideas and sustainability breakthroughs.

Zeyra Events: Your Strategic Partner at Gulfood

At Zeyra Events, we understand that standing out at Gulfood requires more than just a great product—it demands a powerful presence. As Dubai’s premier event execution and brand activation agency, we specialize in transforming exhibition spaces into immersive brand experiences.

Here’s how we elevate your Gulfood participation:

Custom Booth Design & Fabrication

From concept to completion, we craft bespoke exhibition booths that reflect your brand’s identity and captivate your audience. Our modular designs are optimized for footfall, product display, and brand storytelling—whether you're launching a new product or hosting tastings.

Premium Staffing with Zeyra Talent

Our curated roster of multilingual hosts, brand ambassadors, and hospitality professionals ensures your booth is not only well-managed but also leaves a lasting impression. We also offer specialized staff for live demos, product sampling, and VIP engagement.

Smart Branding & Digital Assets

We deploy instantly usable branding tools—like QR code contact cards, Canva-designed signage, and interactive displays—to streamline lead capture and enhance booth visibility.

Influencer & Celebrity Engagement

Leverage our extensive network to bring in celebrity chefs, F&B influencers, and media personalities who amplify your brand’s reach and credibility on-site and online.

Content Creation & Live Coverage

From high-quality photography and videography to real-time social media coverage, we ensure your Gulfood presence lives on long after the event ends.

Looking Ahead: Gulfood 2026

Mark your calendars: Gulfood 2026 is set to take place from January 26–30, expanding across both DWTC and Expo City Dubai. With a renewed focus on sustainability and innovation, it’s the perfect platform to showcase your brand’s vision for the future of food.

Whether you're a legacy brand or a rising disruptor, Zeyra Events is your end-to-end partner for Gulfood success. From booth design to brand buzz, we deliver precision, creativity, and results.

Ready to activate your brand at Gulfood? Contact Zeyra Events to start planning your exhibition strategy.