Your blog post

From bean to barista, the coffee industry finds its most vibrant expression at World of Coffee Dubai—the Middle East’s premier specialty coffee trade show. Hosted by the Specialty Coffee Association (SCA) and held at the Dubai World Trade Centre, this annual event brings together roasters, retailers, equipment manufacturers, baristas, and coffee lovers from across the globe.

A Global Coffee Culture Hub

Scheduled for February 10–12, 2025, World of Coffee Dubai is more than an exhibition—it’s a celebration of craftsmanship, innovation, and community. With features like the Roaster Village, UAE National Coffee Championships, Best New Product Competition, and SCA Lectures, the event offers a dynamic platform for networking, product launches, and industry education.

Whether you're a boutique roastery or a global coffee equipment brand, this is the place to connect with decision-makers, distributors, and passionate professionals shaping the future of coffee in the MENA region.

Zeyra Events: Crafting Immersive Coffee Experiences

At Zeyra Events, we understand that in the world of specialty coffee, every detail matters—from the aroma of the brew to the ambiance of your booth. That’s why we offer end-to-end event execution and brand activation services tailored to the unique energy of World of Coffee Dubai.

Bespoke Booth Design & Fabrication

We design and build custom booths that reflect your brand’s ethos—whether minimalist and artisanal or bold and tech-forward. Our modular setups are optimized for product sampling, live demos, and high footfall engagement.

Zeyra Talent: Baristas, Hosts & Brand Ambassadors

Our curated talent pool includes trained baristas, multilingual hosts, and brand ambassadors who embody your brand’s personality and elevate every interaction.

Smart Branding & Digital Integration

From QR code menus and interactive tasting cards to Canva-designed signage, we deploy instantly usable branding tools that enhance visibility and streamline lead capture.

Influencer & Coffee Community Engagement

We connect you with coffee influencers, YouTube reviewers, and regional café owners to amplify your presence both on-site and across digital channels.

Content Creation & Live Coverage

Capture the aroma and artistry of your booth with professional photography, videography, and real-time social media content tailored for maximum reach.

Why World of Coffee Dubai Matters

• Strategic Location: Dubai is a gateway to the Middle East, Africa, and Asia’s booming coffee markets.

• High-Impact Audience: Engage with decision-makers, distributors, and trendsetters in the specialty coffee space.

• Innovation-Driven: Showcase your latest products in a setting that celebrates craftsmanship and creativity.

Whether you're launching a new roast, unveiling cutting-edge equipment, or building your brand in the region, Zeyra Events is your trusted partner for a seamless, standout presence at World of Coffee Dubai.

Ready to make your mark in the coffee capital of the Middle East? Contact Zeyra Events to start planning your exhibition strategy.