Automechanika Dubai: Where Innovation Meets Impact — Powered by Zeyra Events

10/9/20252 min read

Every year, Automechanika Dubai transforms the Dubai World Trade Centre into a global hub for automotive innovation. From cutting-edge aftermarket solutions to electric mobility breakthroughs, the exhibition draws thousands of industry leaders, buyers, and enthusiasts from across the Middle East, Africa, and Asia.

But behind every standout booth and unforgettable brand experience lies a team that makes it all happen. That’s where Zeyra Events steps in — Dubai’s premier agency for event execution, brand activations, and strategic staffing.

More Than Just Booths: Building Experiences That Convert

At Automechanika, exhibitors compete not just for attention, but for meaningful engagement. Zeyra Events helps brands go beyond basic setups by offering:

  • Modular Booth Builds: Whether it’s a sleek product showcase or an immersive tech demo zone, our team collaborates with exhibitors to design and execute booth environments that reflect brand identity and maximize footfall.

  • Onsite Coordination: From setup to teardown, Zeyra ensures every detail is handled with precision — freeing up exhibitors to focus on networking and deal-making.

The Human Touch: Hostesses, Models & Brand Ambassadors

In a sea of innovation, it’s the people who make the difference. That’s where Zeyra Talent — the dedicated talent staffing and celebrity sourcing arm of Zeyra Events — takes center stage.

Zeyra Talent curates and deploys:

  • Multilingual Hostesses trained in automotive terminology and lead capture

  • Professional Models who elevate brand presence and product reveals

  • Brand Ambassadors who embody your brand’s ethos and engage visitors with confidence and charm

Each talent is handpicked to match the exhibitor’s brand tone, target audience, and activation goals — ensuring every interaction is memorable and on-message.

Capturing the Moment: Photographers & Videographers

Automechanika isn’t just an event — it’s a content goldmine. Zeyra’s media team delivers:

  • High-resolution photography for press kits, social media, and post-event reports

  • Cinematic videography that captures booth highlights, product demos, and visitor testimonials

  • Real-time content delivery for exhibitors who want to post while the buzz is still fresh

Whether you're launching a new product or hosting a VIP walkthrough, our creatives ensure your brand story is told with clarity and flair.

Why Exhibitors Choose Zeyra Events

  • Dubai Expertise: We know the venue, the audience, and the pace of Automechanika inside out.

  • Scalable Solutions: From boutique setups to multi-zone activations, we tailor our services to fit your budget and ambition.

  • End-to-End Support: From pre-event planning to post-event analytics, Zeyra Events is your strategic partner every step of the way.

Automechanika Dubai is more than an exhibition — it’s a launchpad for global growth. With Zeyra Events and Zeyra Talent by your side, your brand won’t just show up. It will stand out.